Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Links shared and clicked within mobile apps and instant messengers. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. You spend money on SEO and PPC. Where you have CPA, it is is an even more valuable signal. SEO & PPC, Because You Should! Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. When an affiliate is referring a new customer, make sure to align your compensation appropriately – in a manner that’s commensurate across the lifetime value of the customer. PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48