ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. First, they used a tactic they referred to as integrated retargeting.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Just so we have a visual guide through this learning process, let's use the above image as a reference. You may be getting a lot of conversions, but the CPA can kill you.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. HTTP Referrer. that runs on the destination page. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. When an affiliate is referring a new customer, make sure to align your compensation appropriately – in a manner that’s commensurate across the lifetime value of the customer. PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60