How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Think about your playbook from the perspective of a new hire. It explains the assets needed based on goals.
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