Remove Curation Remove Lead Generation Remove Operations Remove Retention
article thumbnail

30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. Our company makes a point of keeping its management and operations inventive, obedient, and attentive to the needs of its clients to give our community the greatest experiences possible. 20- Client retention.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM teams then began curating content and tagging it by use case, industry, and persona. Individuals don’t make B2B buying decisions; groups do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. This landing page from AI-powered brand tracking platform Latana is a powerful example of how to promote lead generation-focused guides. Latana keeps things simple above the fold.

Audience 156
article thumbnail

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

article thumbnail

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.