ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

DECEMBER 28, 2022

A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. 20- Client retention. In the next year, I will be pivoting my business to focus more on client retention. In the past, I have focused on lead generation and getting new clients. 22- Customer retention.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM teams then began curating content and tagging it by use case, industry, and persona. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 9, 2021

Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. This landing page from AI-powered brand tracking platform Latana is a powerful example of how to promote lead generation-focused guides. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 30, 2021

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. This is also the case on Twitter, where tweets with GIFs gain 55% more engagement than tweets without. Consideration.

Customer 140

Customer Marketing Social Media CPA 140