Customer Development Demand SEM Web 
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.
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Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.
Steve Blank
DECEMBER 7, 2010
We’ll build the class around the business model / customer development / agile development solution stack. Their objective is to get users, orders, customers, etc. and if a web-based product, a minimum feature set,) all delivered in 10 weeks. Class 1 Jan 4 th Intro/Business Model/Customer Development.
Startup Lessons Learned
SEPTEMBER 30, 2008
Was it an important or irrelevant fact that most of our web code was procedural and not object-oriented? By delegating and training, we create a corps of leaders who could step in to provide CTO-like services on demand. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand.
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