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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. This made me believe deeply in the extreme importance of talking to customers before investing time and money, something I took to my next startup. Evangelizing Customer Development in Japan.

Japan 292
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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How To Find the Right Co-Founders?

Steve Blank

“After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: Customer Development.

Cofounder 335
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Why Too Many Startups (er) Suck

Steve Blank

The “it” is a physical or web product they’ve often been locked-down, pounding away at, for many weeks. Why, then, are so many founders so reluctant to invest even 500 or 1,000 hours upfront to be sure that, when they’re done, the business they’re building will face genuine, substantial demand or enthusiasm. Dropbox is a great example.

Startup 332
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.