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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. —– Part 2 of the Customer Development Manifesto to follow. When cash is tight, they go out of business – or they adopt a more efficient model.

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How To Find the Right Co-Founders?

Steve Blank

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: Customer Development. Customer Development' Can these skills be outsourced to partners or are they integral to the DNA of the company?

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

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Affordable and Efficient App Development

The Startup Magazine

If you want to take your business to the next level, you should consider app development. Either way, custom software development is an effective way to build brand awareness and give your business a competitive edge. When you outsource your IT projects or hire an offshore development team, it comes with many benefits.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the customer was really heard (e.g. Best practices in software development started to move to agile development in the early 2000’s. Microsoft Windows 3.0).

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. press and use it to generate end user demand and then drive that demand into our sales channel. The Potrero benchmark strategy was one component of this creating end user demand through PR.)