Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. It is simply getting customers. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort.

Retention 48

Retention Metrics Acquisition Conversion 48

www.rocketwatcher.com

DECEMBER 5, 2011

Differentiated – Have a look at other companies in and around the space you will be playing in. customer development. customer retention. customer service. competition. content marketing. early adopters. innovation. lead generation. leanstartup. marketing framework. market strategy. positioning.

Naming 41

Naming Startup Product Name Framework 41