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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. We decided to find out, and talked with around 130 founders, entrepreneurs, investors and analysts. Let''s say you want to know about the burgeoning market for mobile widgets.

Analytics 167
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On deployment

Startup Lessons Learned

And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Video update on the Startup Visa Act

Startup Lessons Learned

(<30 sec) Write your local newspaper & tell them you support the Startup Visa Act Call your senators & let them know you support Startup Visa legislation Add the Startup Visa Widget to your blog or website Follow the #startupvisa hash tag on Twitter and voice your support Contribute to Startup Visa so we can spread the word!

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Startup Visa update

Startup Lessons Learned

He gave me the opportunity to answer questions about our proposal, and share the stories of immigrant entrepreneurs who are creating job all over America, including the Senators home state of Indiana. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Happy blogiversary (my present: a brand new URL)

Startup Lessons Learned

When I first started writing this blog, I made a promise to myself that I would spend more time on the content of the essays than on layout and fancy widgets. Validated learning about customers * 8.0 >> I would spend more time on the content >> of the essays than on layout and fancy widgets Content is all that matters.