Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. If leads from this show do not turn into orders, why are we going again next year?

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Silicon Valley RSS California Customer Development 132

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Follow my posts with RSS Follow me on Twitter. Customer Development Help Affordable Customer Development Support!

San Diego 40

San Diego RSS Lean Elevator Pitch 40

www.rocketwatcher.com

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! April Amrita Reply 13.

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B2B Metrics Marketing Startup 42

www.rocketwatcher.com

DECEMBER 5, 2011

You can sign up for email updates, subscribe via RSS or follow me on Twitter. 7 Startup Customer Discovery Questions. Trackback URL | Comments RSS Feed. About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics.

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Naming Startup Product Name Framework 41