Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279

PR Technical Review Portfolio Customer Development 279

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR. on April 10, 2009 at 6:58 am Said: Amazing blog.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

APRIL 5, 2017

So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? While nominally carrying less credibility than experts, evangelists have two advantages: typically, they are paying customers, and they are incredibly enthusiastic about what they say. Each industry has a few.

Marketing 316

Marketing Audience Technical Review PR 316

Duct Tape Marketing

MARCH 1, 2016

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. So, if referral generation is your greatest lead channel then you should consider tactics in other channels like content, speaking or public relations as ways to enhance your referral generation channel.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well.

B2B 42

B2B Metrics Marketing Startup 42