Version One Ventures

SEPTEMBER 8, 2014

At the beginning, it’s important to do things that don’t scale, especially when it comes to customer acquisition. A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center.

Guerilla 158

Guerilla Seed Money Vertical Early Stage 158

Version One Ventures

SEPTEMBER 8, 2014

At the beginning, it’s important to do things that don’t scale, especially when it comes to customer acquisition. A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center.

Guerilla 91

Guerilla Seed Money Vertical Early Stage 91

Steve Blank

NOVEMBER 19, 2009

Cray called two years ago and bought it back for parts for an unnamed customer still running one. There is nothing harder than changing customer behavior, except maybe changing the procurement department’s behavior. Of course when you do succeed at changing customer behavior, you have a game changer. Good closure, Steve!

Silicon Valley 185

Silicon Valley San Diego RSS California 185