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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. Customers use search engines from initial consideration through the purchase—and past it. Image source ).

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). Likewise, if you have an international customer base, you have to recognize certain regional or country-specific phrasing. What I might call Football here in the U.S,

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. 24:38] What would E.B.

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Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

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