Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
They know the web is exciting. Prove it that my customers use the web. My approach to the prove it question has always been: "Look, it is insanely cheap to fail on the web. It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase.
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