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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Using our definition above, this traffic is of very low quality. General Rules It’s impossible to say unequivocally which traffic is better for every website, but having launched or revamped over 20 revenue-generating websites I’ve noticed a definite pattern in traffic quality based on the source. 9 Ash on 02.09.10

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. If you have tests that win during shopping seasons like Christmas, you definitely want to run repeat tests on them once the shopping season is over.”. Test Only What Matters.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. I really loved having this data. These changes impact my AdWords spend sub-optimally.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My definition of the audience in the See stage are "all people who wear clothes." Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. It is the people who Google "Brand Name Coupon Code" after they see the "Enter Coupon Code" in your Shopping Cart. :).

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