Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Payback Period!!!”

Metrics 150

Metrics Cost Acquisition Startup 150

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels. Build Employee Software.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. So is this content marketing? But it was effective. Image Source.

Channel 118

Channel Marketing Viral SEO 118

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! Marin Software – Optimize your Search, Social & Display ads across channels and devices. Further Reading: The Definitive Guide to Influencer Targeting. Tools: Moz – Inbound marketing and marketing analytics software subscriptions.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48