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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea. Wireframes.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. Between the mid nineties until 2007 wireless carriers around the world religiously protected the software that went on to phones and they guarded the end consumer relationship by controlling this software.

PR 150
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That bit is easy.

Metrics 150
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. Marketing Podcast with Paul Roetzer. Is there a simple answer?

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[Review] The Social Customer

YoungUpstarts

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. P = People and your relationships with them. O = Objectives, ie what your brand wants to do.

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Your 2015 guide to summer reading for startups

The Next Web

Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. Startup marketers like myself: definitely read this one as soon as possible (in fact, I’m making a promise to start it today). Suggested by: Brittany Berger , Content & PR Manager @ Mention.

PR 60
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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

That means avoiding a pitch to a software-centric publication about your biotech startup. Similarly, releasing your software or, worse still, putting out that Version 2.0 Its actual definition is “being one of a kind; unlike anything else.” If you want reporters to pay attention to you, you need to pay attention to them.