ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy. Then, there’s demand capturing.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. That’s how account-based marketing got its name. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 8, 2019

Podcasts can reach your audience without demanding their full attention. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Focus on getting your brand name out there. Podcast listening has gone from rare to regular in a decade.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

SEPTEMBER 30, 2020

Their four million users and name-drop of established companies offers social proof. Personalization” isn’t just getting a first name into an email—nor is about only what you can automate. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people.

SEO 49

SEO Hiring PPC Leadership 49