Remove Demand Remove Retention Remove Sales Cycle Remove Vertical
article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. “What gets measured gets done.” . Employee KPIs.

Founder 71
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Marketing first. Product second.

Founder 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Marketing first. Product second.

Founder 48
article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.

IP 98
article thumbnail

The SMB Guide To CRM In 2019

YoungUpstarts

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics. Understanding when and how to act on a lead is critical.