ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano explained that it markets to problem-aware, solution-seeking people.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. Customers that converted in the last year that had a sales cycle of less than x weeks. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98