ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Then, there’s demand capturing.

B2B 94

B2B Marketing Curation PPC 94

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Offer Free Trials and Demos. Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Offering a SaaS product without any type of demo or free trial is a bit like selling a car without allowing prospective drivers the option of a test drive. . About the Author.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

SEPTEMBER 20, 2018

A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long. As you can see in the graph below, high-touch sales is a leading indicator of CAC. A high-touch sales process can balloon customer acquisition costs. Perfect for hyper-niche solutions.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. Customers that converted in the last year that had a sales cycle of less than x weeks. Did one group see one marketing message that the other didn’t? Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

NOVEMBER 17, 2022

And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. And that's another thing I really appreciate about being part of the network is I don't have the time always to go out and demo a million solutions. Retention is really important.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98