Sales and Marketing Misalignment Is Costly—But Avoidable
ConversionXL
JULY 22, 2020
ZoomInfo solved misalignment by creating a service-level agreement that required a dedicated member of their sales team to call MQLs: ZoomInfo had long struggled with warm MQLs. We tried giving them to our sales development team, then tried our special sales SWAT team. What people are interested in. Image source ).
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