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Leading Edge or Bleeding Edge: The Make or Break Difference

Up and Running

Often, executing a flank attack involves developing new technology. Whether you’re considering launching a new business or looking to develop a new product in an established company, you may have a vision of a new technology will that expose a vulnerable flank in an entire industry or against key competitors.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors. You don’t buy results—you earn them by investing in your website.

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Guest Post: Staying Innovative as Your Business Grows (Part One)

OnlyOnce

I share the column with my colleagues Jack Sinclair and George Bilbrey and we cover how to approach the business of email marketing, thoughts on the future of email and other digital technologies, and more general articles on company-building in the online industry – all from the perspective of an entrepreneur. It didn’t work.

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Remote Work in the Time of COVID-19

ReadWriteStart

…suddenly, nearly all technical jobs are remote-jobs, all dev-teams are distributed teams, and virtually all hiring is remote hiring. The technology is mature enough that working from home works pretty well. Here is remote work in the time of COVID-19. The shift to remote work has radically accelerated.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. When a startup encounters difficult technical problems, this is the guy you want solving them. As the company grows, hes the go-to person for almost everything technical, and so hes very much in demand. Hire a CTO or VP Engineering.

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Episode 4: Signs You Need a Manager, Online Tools for Startups, and Our TV and Podcast Top Picks

Up and Running

Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Let’s just review them all and see what we like, see what we don’t like. He says, “The big sign for us was when we had a hard time continuing to focus on our business and strategic development.”