Differentiation Distribution PR Product Development 
ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New channels. Acquisitions.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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ReadWriteStart
OCTOBER 14, 2010
Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. Raymond is wondering why he cannot attract financing.
Up and Running
MAY 23, 2016
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.
www.readwriteweb.com
OCTOBER 18, 2010
Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. Raymond is wondering why he cannot attract financing.
www.readwriteweb.com
OCTOBER 18, 2010
Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. Raymond is wondering why he cannot attract financing.
ConversionXL
FEBRUARY 9, 2016
PR and publicity drive attention…to drive sales. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. And you need to understand the potential impact of product-economic fit so that you can be better prepared for it.”. Step 1: Product Development.
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