Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. Generate end-user demand (to match our revenue goals). Value price our products to achieve our revenue and margin goals (create high-value).

Startup 328

Startup PR Public Relations Channel 328

YoungUpstarts

JULY 17, 2013

I grew the business that I currently lead as CEO from a start-up to more than 60 million dollars in revenue in less than six years. My simple process has worked to spur growth and revenue for every business I have headed. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 238

Georgia Sales Cycle Atlanta Business Model 238

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

Naming 48

Naming Technical Review PR LLC 48

reidhoffman.org

NOVEMBER 12, 2013

we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” To show potential revenue streams, we listed three products: ads, listings, and subscriptions.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111