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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. 16:21] How do you help people differentiate between growth and scale? [22:16] And I think it actually is a perfect tie into what we were just talking about is that cycle that goes up and down.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Happy Grasshopper has incredible testimonials and a host of satisfied customers who are now helping build word of mouth buzz. Happy Grasshopper. Following a guerrilla p.r.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

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Thoughts from a recent CIO dinner

BeyondVC

One of our advisors for our fund hosted a New York CIO dinner last night. Lesson #3, if you sell into a large financial services player, either be well networked, come in through a partner, enter from the bottom up, or go to revenue generating groups with money and buying power. This takes time but can be doable.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. As an example, Joel says that there is a chief revenue officer who is solely responsible for bringing in revenue to StackExchange. He is responsible for bringing in revenue from advertising and their careers offering.