How We Designed Our New Logo (Plus, a Creative Brief Template)
Up and Running
NOVEMBER 28, 2017
I’ve been documenting the process, talking about how we discovered that there was a need for it, and how Outpost got its name. Fortunately, through our naming process for Outpost and the market research we’d done, most of the information that we needed to write down for our designer was already at hand. What is [your company name]?
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