article thumbnail

How We Designed Our New Logo (Plus, a Creative Brief Template)

Up and Running

I’ve been documenting the process, talking about how we discovered that there was a need for it, and how Outpost got its name. Fortunately, through our naming process for Outpost and the market research we’d done, most of the information that we needed to write down for our designer was already at hand. What is [your company name]?

Design 73
article thumbnail

To B or Not to B Corp

ReadWriteStart

Some states have introduced or partially passed B Corp-related legislation, including Colorado, North Carolina, Pennsylvania and Michigan. This is an opportunity to [earn] support from customers, to differentiate the business from its competitors, and to make a difference in the process.

article thumbnail

The Pros and Cons of IT Outsourcing: Globally, Nationally and Locally

ReadWriteStart

The International Association of Outsourcing Professionals named near-sourcing one of its top trends for 2012. In places like Georgia, North Carolina and Arkansas, skilled tech workers can be found for a fraction of what you’d pay in Silicon Valley or New York, according to Rural Sourcing Inc. workers easier and more convenient.