ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New channels. Acquisitions.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

NOVEMBER 25, 2015

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”.

Product 48

Product Retention Revenue Acquisition 48

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48