Why Small Businesses Should Adopt A Geofencing Marketing Strategy
YoungUpstarts
JUNE 11, 2018
Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.
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