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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Find road-trip partners on Zimride. Skip to Main Content.

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Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

an advertising and mobile services company that has subscribers and vendors as customers. We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. Bongo Live! He discussed Bongo Live! , Again, a bit of spray and pray is going on here as well.

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