article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. Ascenders and are the vertical strokes which rise above the body of a character or x-height. Introduction.

article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Take The Marketing Assessment: Like this show? Click on over and give us a review on iTunes, please! And we are not a tremendously innovative and technology savvy industry. So all that we're doing is looking inside of ourselves to get those ideas and concepts and marketing strategies. Connect with Debbie on LinkedIn.