FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. Get email addresses,” says Schiff.
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