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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? If youre still very early stage, then you need to know what a true early adopter looks like. But all things are never equal.

Customer 167
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

I've been driving the implementation of systems to track these types of metrics at our company (fast growing, recently public), and also have spent some time on the phone with one of your early stage founders (Ellen) discussing the metrics we track and how we think about them at our company. All rights reserved.

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How I invest as a pre-seed investor?

Hippoland

I know nothing about viral marketing. I.e. it might be difficult to raise money at the early stages, because most investors in the seed space have smaller funds (esp pre-seed funds). Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

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How I invest as a pre-seed investor?

Hippoland

I know nothing about viral marketing. I.e. it might be difficult to raise money at the early stages, because most investors in the seed space have smaller funds (esp pre-seed funds). Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.