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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. Think about it.

eCommerce 115
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. Product name & price.

eCommerce 133
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Backend keywords.

SEO 113
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Oh, that makes sense. Again, important.

Framework 163