Remove Egypt Remove Media Remove PR Remove Social Media
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[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. With refreshing candor, Stratten’s book is laced with numerous case studies.

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Should Your Small Business Engage In Newsjacking?

YoungUpstarts

By Jeremy Goldman, author of “ Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media “ To newsjack or not to newsjack? Small businesses looking for examples of big brands behaving badly can look past Hurricane Sandy to see other newsjacking controversies.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.