Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
day 1 retention). For the at risk user, a simple activity notification email might be enough. For the transitioning out user, an entire email drip campaign might be more fitting. By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention.
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