Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. KPIs can (and should) be used as a communication tool to align everyone in the organization so employees are empowered to take initiatives in achieving business goals.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

AUGUST 18, 2021

Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Setting up a culture of employee advocacy. What great employee advocacy looks like.

Social Media 117

Social Media Employee Media Programming 117

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. This is why companies often get out-competed by former employees (Palm vs Handspring to name just one), even though the upstart lacks all of the familiar resources, tools, processes, and support they used to have. And yet, their investors are frustrated. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.

IP 98

IP Marketing Technical Review Software Review 98