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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Product should be your main channel for customer acquisition, retention and expansion. But we put an even bigger focus on the value that smaller groups and relationship-building have. Gaetano DiNardi.

B2B 94
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This is an incredible skill, one that most engineers overlook. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. In these examples I was selling enterprise software where the vocab matched perfectly. Fantastic post.

Customer 167
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. How do they match up to the competition ? Get executive buy-in.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. match the brand ethos, congruent with the website. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. updated footer.

Retention 106
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Like any model it has its pros and cons. Identify User Behavior. via Quora).

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What 15 CEOs Learned Building Top Agencies

ConversionXL

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people.

SEO 110
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What 15 CEOs Learned Building Top Agencies

ConversionXL

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people.

SEO 49