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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

It’s a regular question googled in relation to the adaption of scrum methodology, and still people are confused whether to implement it in their projects. All of us know in software companies that scrum is the most significant agile methodology for handling software projects. When Scrum can be followed. SCRUM METHODOLOGY.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. To operate as a pure Scrum marketing team, marketers would need to timebox their to-do list and commit to getting a specific cluster of tasks out the door after 2–4 weeks of active work. Image source ).

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does.

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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. sourced from the Scrum Guide.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. If you look at the origins of most agile systems, including Scrum and XP , they come out of experiences in big companies. Both Scrum and XP had a role which you could happily call by the modern title "Product Manager". Embedded in that assumption is why startups fail.

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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.

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Big Bang Releases

SVPG

This is when a team works for several months on a project with the intention of pushing it live in one big product creation event. Scrum teams can actually be forced into Big Bang releases too. Sometimes marketing wants to do a big launch event so they think nobody can see it until they’re ready. Why is this a problem?

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