Remove Forecast Remove Internet Remove Metrics Remove PPC
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. The best way is to segment these metrics and then set individual targets for your most important segments.

Analytics 133
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Check the definitions of various metrics. Just choose an industry from their site, I choose Internet Travel , and bam!

Analytics 123
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.