Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 5, 2019

This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. Also of note: Tealium has CDN servers in China if you want to target the Chinese market.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. Also of note: Tealium has CDN servers in China if you want to target the Chinese market.

API 54

API Analytics Web Naming 54

Hearpreneur

MAY 9, 2018

A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. Lately other data storage startups were choosing names ending in.io We were brainstorming for days, trying to come up with a company name for our AgTech startup. Thanks to Kunal Pandya, NCrypted ! #2-We

Naming 88

Naming Entrepreneur Vermont PR 88