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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). Criminal behavior.

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Ignorant No More: Crash Course on A/B Testing Statistics

ConversionXL

SEPTEMBER 29, 2015

It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. As Andre Morys from Web Arts said in a previous article , searching for lifts within segments that have no statistical validity is a big mistake: Andre Morys, Web Arts. “We

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