ConversionXL

JULY 19, 2013

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. Green Monday. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Thanksgiving Day (Nov. Black Friday (Nov.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 4, 2011

Create multiple versions of a web page (such as home page, product page, landing page etc) or even a part of a web page (such as headline wording, call to action button size, email capture box location etc) and see which version converts better – which version gets more people to do what you want them to do. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The red and green arrows to your right are helping guide your decisions related to the shifts in budget that you should consider in order to optimize your marketing and advertising to get the best possible results from your budget.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Gain More Power Over Your PPC Spend with AdWords Data. Pull down the View menu within Admin and select “Create a new view”. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. The best practice I recommend in Web Analytics 2.0 Problem one is that "red" denotes "good" in this case and "green" represents "bad." " Here's something very, very simple you should understand and slavishly follow: Red is bad and Green is good.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

MAY 14, 2012

No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009).

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

JUNE 3, 2014

When it comes to your web pages, no one element lives in vacuum. Let’s imagine I’m running a chain of gyms and to get more people signing up I have set-up a PPC campaign with the goal of getting potential customers to click through to the next page where they can select a gym and sign up for a membership. Read the full case study here.

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. However, i need a technical person (web developer) who can bring my vision to life. I am in the planning (and recruiting) stage for my web start-up. What/How should I do?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Web Analytics. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

SEPTEMBER 29, 2015

It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. As Andre Morys from Web Arts said in a previous article , searching for lifts within segments that have no statistical validity is a big mistake: Andre Morys, Web Arts. “We

Conversion 48

Conversion SEM PPC Web 48