Version One Ventures

SEPTEMBER 8, 2014

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

Guerilla 158

Guerilla Seed Money Vertical Early Stage 158

Gregg Fraley, Author of Jack's Notebook

FEBRUARY 13, 2013

Some five years into an early stage technology company, I found myself, an experienced technology manager, as a CEO in search of competent manufacturing. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine. Thanks Pamela. Where is the innovation workforce? – Dr. Pamela A.

Technical Review 102

Technical Review Engineer United States Government 102

Version One Ventures

SEPTEMBER 8, 2014

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

Guerilla 91

Guerilla Seed Money Vertical Early Stage 91

Steve Blank

NOVEMBER 19, 2009

As one could imagine this was the last thing the supercomputer center management wanted to hear. Any guerilla sales tactics somebody may know for situation like this? All their peers were buying Cray’s, and they wanted one as well. You just can’t change this mainstream customer with a direct approach.

Silicon Valley 185

Silicon Valley San Diego RSS California 185