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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. So your Q1 results will be $180,000 less profitable than if you hadn’t hired them. Hiring more people isn’t always the right answer.

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Making Decisions in Context

Austin Startup

Hiring is a chapter unto itself, but it deserves to lead off any discussion of context. Compensation decisions obviously affect hiring and retention. You can’t be too careful in determining comp packages for your new hires. Your best defense against slippage is making the right hires in the first place.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active.

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The Direct-to-Consumer Checklist

Austin Startup

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Bloggers are especially valuable in the early days when consumers are looking for actual reviews that are searchable.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Your highest priority right now is hiring the 1 or 2 people that are going to join your company and make a difference. When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put. Seattle has its patrons.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

You are here: Home » Hiring » Crazy! Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Persistence.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Pretend that you are the investor.