Build a winning IP programme for successful innovation
NZ Entrepreneur
DECEMBER 14, 2020
THE OBJECTIVES OF AN IP PROGRAMME ARE TO: 1) Help maximise value from the products and innovations created, 2) Reduce business risk by reducing the prospect of infringing the IP of others, and. The work I have done with Air New Zealand, building an IP culture and programme, had full and visible support from the then CEO, Rob Fyfe.
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