Remove Hiring Remove New Zealand Remove Product Remove Software Development
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Build a winning IP programme for successful innovation

NZ Entrepreneur

THE OBJECTIVES OF AN IP PROGRAMME ARE TO: 1) Help maximise value from the products and innovations created, 2) Reduce business risk by reducing the prospect of infringing the IP of others, and. The work I have done with Air New Zealand, building an IP culture and programme, had full and visible support from the then CEO, Rob Fyfe.

IP 52
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Twitter Link Roundup #201 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Here’s a phenomenally creative new airline safety video from Virgin – it’s unlike anything you’ve seen on other airlines, except maybe the videos from Air New Zealand, including their latest video with Betty White. Why You Really Should Move Quickly to Get Rid of Bad Hires - crowdspring.co/1hIeNIz.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above is a terrific anti-speeding ad from New Zealand. Keith Rabois on the Role of a COO, How to Hire and Why Transparency Matters – crowdspring.co/1col3yU. A radical new take on the world’s most design-forward light bulb – slate.me/1d0tjVS. What can replace Facebook for small business? |

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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’ve been puzzling out what they would need to do to deploy their value proposition (a product, service or both).

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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’ve been puzzling out what they would need to do to deploy their value proposition (a product, service or both).

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Finding Technical Cofounders Is Hard

rob.by

A business person may have equal or more valuable skills than a software person, but they are not universally understood in the simplistic way that software people’s skills are. Ask anybody what a software developer does and they can give you the one-sentence “makes software” answer.

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Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How Customers evaluate your product | StartupCFO – [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. To Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch - [link]. A startup’s first hires: What to look for | Fortune - [link].