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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Successful pinball companies didn’t hire Hollywood talent. Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. I know what’s great and what’s not.

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Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

Or we are insulted that they won't accept our recommendations, after all we are the experts here and that's why they hired us!! Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. Often no amount of our own credibility can drive change.