Female Founders: Two Women Disrupt Shower Head Industry
The Startup Magazine
AUGUST 17, 2017
Sara (Australian and Icelandic) and Kristina (Bulgarian) met while working for fashion content powerhouse INDIGITAL GROUP in London when the concept of Vitaclean was born. After scouring the internet researching water softening systems, they came to the conclusion that most were expensive, hard to install and cumbersome.
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