Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

FEBRUARY 7, 2013

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. It’s nice to finally not be in stealth mode!

Southern California 359

Southern California San Francisco CTO Hire SEM 359

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.reincubate.com

FEBRUARY 1, 2010

Understanding of relevant laws, regulations and information security best practices. Ability to explain to the following technologies, standards and regulations to non-technical staff: AJAX, UNIX, RFC, W3C, HTTP, RDBMS, SCM, SEM, PBX, SEO, P3P, PCI-DSS, DPA, XP. Past contribution to one or more Open Source projects.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. When we look at Twitter we’re following friends or people from whom we want to know more information.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

MAY 15, 2010

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

VC Cafe

JULY 6, 2010

Several of the rounds we not disclosed – perhaps the IVC report later this month will provide a bit more information. The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. The company has raised $6.2

Private Equity 98

Private Equity Venture Capital Equity 98